http://www.myusearch.com/Colleges/Admissions-Marketing-Blog/index.cfm Admissions marketing tips, trends and information to help colleges find their perfect students en-us Wed, 01 Sep 2010 00:00:00 -0600 Full Partner http://www.myusearch.com/admissions-marketing/myusearchcom-job-opening-senior-sales-executive/ http://www.myusearch.com/admissions-marketing/myusearchcom-job-opening-senior-sales-executive/ info@myusearch.com (by Elizabeth Kraus) Wed, 01 Sep 2010 12:00:00 CST myUsearch.com is searching for a senior sales executive with a passion for education and drive to help colleges control their marketing costs, protect their brand and increase enrollment by recruiting qualified and invested student prospects. As the senior sales executive, you will report directly to the vice president of business development and be solely responsible for generating your own college leads, cultivating relationships with prospective clients and securing client contracts. This position requires a unique individual with proven results and the desire to support the growth of our entrepreneurial company. For a complete job description click here. http://www.myusearch.com/admissions-marketing/5-things-for-profit-colleges-do-well-when-recruiting-students/ http://www.myusearch.com/admissions-marketing/5-things-for-profit-colleges-do-well-when-recruiting-students/ info@myusearch.com (by Elizabeth Kraus) Mon, 30 Aug 2010 12:00:00 CST Listen to podcast: 5 Things For-Profit Colleges Do WELL When Recruiting Students The for-profit colleges have really gone throught the ringer lately, especially with the recent report released by the Government Accountability Office which uncovered some fairly questionable admissions marketing practices that some of these colleges are supposedly engaging in. While I think these colleges need to address these issues and ensure these tactics are not being used, I worry this bad press is going to overshadow the good things the for-profit colleges are doing and be yet another excuse for the not-for-profit colleges to refuse to adopt some of the admissions marketing tactics that the for-profit colleges have been so successful with. I've put together this podcast to outline five lessons that can be learned from the way for-profit colleges recruit their students. This is the first podcast from myUsearch.com, so please let us know how you like it, and please..... subscribe to our podcast for ... http://www.myusearch.com/admissions-marketing/helping-students-the-real-purpose-of-college-admissions-that-we-sometimes-forget/ http://www.myusearch.com/admissions-marketing/helping-students-the-real-purpose-of-college-admissions-that-we-sometimes-forget/ info@myusearch.com (by Elizabeth Kraus) Tue, 17 Aug 2010 12:00:00 CST I received this letter from one of our scholarship recipients and it reminded me of why college admissions is so important. We are sometimes so consumed with the day to day operations, it's easy to loose site of the importance of increasing access to education and helping students make the right college choice. This letter was a good reminder for me, so I thought it might provide some inspiration for you as well. To the myUsearch Community, I hope this letter finds you all very well. This is Student X, the recipient of your scholarship for international students. I am writing this letter to try my best to express my incessant gratitude. I am truly honored to have acquired the scholarship money granted by your generous organization. Thank you ever so much for believing in me! As an undocumented student, the challenges are bigger, the resources are few and the support is limited. It is difficult to overcome all of these challenges and yet remain optimistic about one's education. Overall ... http://www.myusearch.com/admissions-marketing/secret-shopper-report-inside-admissions-at-the-leading-for-profit-colleges/ http://www.myusearch.com/admissions-marketing/secret-shopper-report-inside-admissions-at-the-leading-for-profit-colleges/ info@myusearch.com (by Elizabeth Kraus) Wed, 04 Aug 2010 12:00:00 CST If you missed our webinar Tuesday, check out our recording of: "A Secret Shopper's Report: Inside Admissions at the Leading For-Profit Colleges". Since our company, myUsearch.com, the Honest College Matchmaker, is in the business of matching students to colleges, we recently did some research to better understand which types of students would be more likely to enroll in certain colleges rather than others. We decided to pose as a prospective student and call six for-profit industry leaders -- The University of Phoenix, Capella University, Westwood College, Keller Graduate School, Grand Canyon University and Everest University -- to ask them a simple question: "Why should a student choose your school over some of your peers?". The results were astounding. We learned a lot about how these colleges manage their college leads, and brand and position themselves, and we thought this information might be of help to other admissions marketing professionals. ... http://www.myusearch.com/admissions-marketing/seven-ways-to-recruit-international-students/ http://www.myusearch.com/admissions-marketing/seven-ways-to-recruit-international-students/ info@myusearch.com (by Matt Blum) Wed, 28 Jul 2010 12:00:00 CST Today we have a guest post from Matt Blum, a higher education, marketing and sales consultant, and author of Matt Blum's Marketing Blog. The Chronicle of Higher Education states it very well that "all schools want to internationalize", but what steps does your college actually need to take to do that? It may seem overwhelming, but by following these simple steps, you can be well on your way to "internationalizing" your recruiting efforts: Photo by Matt Cline Consider your international demographic audience. Who is it? Is it undergrad, grad or both? After that has been considered, tailor your message appropriately. Showcase your campuses cultural diversity and make sure to include the audience you are trying to target (Chinese, Korean, Vietnamese, etc). Some of the fastest growing international student population countries are Vietnam, China, India, Korea, and Kuwait. When you begin this campaign, it is always wise to consult with peers who have had success in the field, or feel fr ... http://www.myusearch.com/admissions-marketing/upcoming-radio-show-the-looming-higher-education-meltdown/ http://www.myusearch.com/admissions-marketing/upcoming-radio-show-the-looming-higher-education-meltdown/ info@myusearch.com (by Elizabeth Kraus) Mon, 19 Jul 2010 12:00:00 CST Tuition is rising at a rate far faster than the average wage and more and more students are taking on mountains of debt to cover the cost of their college education. But is this sustainable? Will higher education be the next bubble burst? Photo by blatantnews.com Join .eduMarketer and Elizabeth Kraus, co-founder of myUsearch.com on July 27 at 3pm EST for a free interactive radio show (REGISTER HERE) to find out. The show will cover: Changes in the competitive landscape of higher ed How the way in which students consume information will affect education The effect of aggressive admissions tactics on both for-profits and not-for-profit institutions Regulatory trends and ethical standards in student loan practices The value of a college brand and the effect of questionable admissions tactics REGISTER HERE and subscribe to our blog to receive notifications of more upcoming events. http://www.myusearch.com/admissions-marketing/avoiding-the-freshman-recruiter-15-how-to-eat-healthy-on-the-road/ http://www.myusearch.com/admissions-marketing/avoiding-the-freshman-recruiter-15-how-to-eat-healthy-on-the-road/ info@myusearch.com (by Elizabeth Kraus) Fri, 09 Jul 2010 12:00:00 CST There are plenty of articles on how to avoid the Freshman 15, but what about the Freshman Recruiter 15? Whether you're an admissions officer or a more senior director, there is a good chance you spend a fair amount of time on the road. While it's nice to get out of the office, it can be hard to eat healthy and after a few trips, your pants may fit just a little tighter than they used to. To avoid the Freshman Recruiter 15, try these eight easy tips to stay fit when you're on the road: Photo by Seamster 93 Eat often: We've all done it. You run around all day trying to get as much done as humanly possible and you forget to eat. Suddenly it's 11 pm, you're starving and the only thing open is McDonald's. We've all done it and we know it's not good. To avoid it, make a conscience effort to bring some small snacks with you so you don't stuff your face when you get to the hotel. This leads me to.... Bring some staple food items with you: Since it can be impossible to find healthy food near ... http://www.myusearch.com/admissions-marketing/higher-eds-competitive-shakeout/ http://www.myusearch.com/admissions-marketing/higher-eds-competitive-shakeout/ info@myusearch.com (by Bob Brock) Tue, 29 Jun 2010 12:00:00 CST Today we have a guest post from Bob Brock, co-founder of Educational Marketing Group Lately, solid thinkers have been doing some long-faced hand-wringing over the challenges facing higher education, but they may be missing the moral of the whole story: Higher education isn't heading for a melt-down so much as a competitive shake-out. A recent blog by marketing consultant Seth Godin "The coming melt-down in higher education (as seen by a marketer)" predicted the demise of higher ed under an avalanche of emergent challenges. Then came PBS's Frontline special, "College, Inc." burrowed into the impact of for-profit education on "real" education. Next, a book by journalist Anya Kamenetz, DIY U: Edupunks, Edupreneurs, and the Coming Transformation of Higher Education, proclaims a coming revolution in higher education made possible by the Internet and distance-learning technologies. And widespread concern over "access" caused by disappearing state funding coupled with rampant increases in tu ... http://www.myusearch.com/admissions-marketing/webinar-recording-comparing-the-cost-of-online-recruitment-options/ http://www.myusearch.com/admissions-marketing/webinar-recording-comparing-the-cost-of-online-recruitment-options/ info@myusearch.com (by Elizabeth Kraus) Wed, 23 Jun 2010 12:00:00 CST In case you missed our webinar yesterday, check out this recording of "Comparing the Cost of Online Recruitment Options". When most colleges consider online recruitment options, the first question they ask is: "How much does it cost?" While this is an important question, the answer may not be as simple as the price per student or monthly subscription cost. In this webinar Justin Sloan, the former senior assistant director of admissions of the College of Wooster and Derek Kraus, the former director of operations for Westwood College, discuss the hidden costs of online recruitment and outline clear and manageable steps to track and compare the costs of online recruitment options. http://www.myusearch.com/admissions-marketing/battling-sameness-brand-like-shampoo-not-a-car/ http://www.myusearch.com/admissions-marketing/battling-sameness-brand-like-shampoo-not-a-car/ info@myusearch.com (by Anthony Power) Tue, 22 Jun 2010 12:00:00 CST Today we have a guest post from Anthony Power from FlyIron. While the price of education is close to that of a car, its benefit should be much closer to the ones promised by shampoos - personal and emotional. Earlier this spring Seth Godin wrote posts about the sameness and the mass marketing approaches of colleges and cars. Both categories repeat a single message. In education it is "succeed with a better career"; for cars it is "get somewhere safe." This sameness is reflected in the advertising approaches of both categories in all forms of media - TV, print, and online. Try this: swap logos on crashing cars or change the color of a tassel on a smiling graduate. Do you feel any differences? If consumers don't have an emotional connection with products they'll choose on the simplest and easiest of terms. To reinforce this point, consider that the first institution to create a sense of rapport with a prospect usually wins the race to enrollment. It isn't what the school offers, stand ...